I am speculating, but I have a feeling this will be similar to the Audeze Mobuis platform. They will probably not start to sell headphonesyet, just the data for EQ. I think Dirac is doing something similar, but without the HTRF.
This sounds a lot like Waves' head tracking/room emulation plugin that I tried awhile back. Kind of an approximation to speaker listening, but not close enough to be convincing (and degraded sound quality considerably, I would hope Genelec would improve on that aspect at least)
I think that is where it is going, once they get enough data. . I guess it will take the form of a monitoring plug-in for stereo, surround and Ambisonics formats. DSpeakers (Anti-Mode) has had some headtracking gear too and I wonder if this would be based on that?
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