Are you blind? ;) Honestly the A80J is very bright in my apartment. Unless you have lights up the butt in your living room, I'm not convinced the upgrade is worth it IMO.
The Sony panels are beautiful as is their usability. I've had 3 Samsung sets and each of them has been disappointing/had issues + they force you into their "ecosystem" which suuucks. HDR gamut is nice but, as a film pro, anything over a couple hundred nits makes me want to gouge my eyes out. Maybe that's just me, though :-)
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