its funny you bring this up, and I've heard you say it a lot around here but it never really clicked until recently. A month ago I rearranged my living room, re-setup/positioned my speakers and started doing some measurements on REW/Dirac. I made 4 profiles - the first of which did the least, just sticking to dealing with a peak at 50Hz due to a room mode and a touch to remove the slight over-emphasis of bass on the S40. The next two were varying degrees of making the speakers measure absolutely perfect up to 300Hz, and the last one went further trying to deal with the stuff around 1/3kHz. The last one measured perfect, I was amazed at the end result and couldnt be happier looking at the plot Guess what I preferred when i looked up from my screen and heard them? the first profile.