Comments on Profile Post by imackler

Saw that. Didn't see that coming

What

Audeze is cool but this purchase must be for the branding. With Sony resources I don’t see how they wouldn’t have been able to develop their own planar headphones that are as good or better

I assume they wanted the gamer headset tech for PS5. I have a hard time believing Sony gives a shit about the audiophile products.

Hard not to see this connected to their proprietary not-Bluetooth wireless audio technology that they just announced. (Which they just announced two non-Audeze planar headphones for already.) They say that they'll run Audeze as an independent company, which is what they always say.

I suspect audeze was the OEM manufacturer for the new wireless planar headphones for playstation. Perhaps Sony felt it was cheaper long term to buy the company than deal with patent royalties, contracting and depending on a small company for their scale and timeline of manufacture.

Also don't forget it's less than a pocket change for Sony to buy Audeze. I wouldn't read too much into it tbh.

Best case scenario is probably like InBev with beer. They let them mostly run the same but it’s part of their portfolio