The character is Nyango Star (a combination of an apple and cat and named after Ringo Starr) and is the mascot for a region of Japan. Playing on its popularity, there is now a band called Charamel: https://www.youtube.com/watch?v=YkIw3cjoSdE.
The fictional backstory- a cat was buried in an apple field, was reincarnated as an apple/cat, and needs to go to Hollywood and become a rock star return to cat form.
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